Advocacy strategy for the sustainable transition of high impact enterprises

Building a sustainable strategy sometimes demands complex action plans involving multidisciplinary and interdependent areas of any organization. Such approach may come at high planning and interwoven execution costs, which may represent the first barrier at the decision making process on transitioning from an ordinary twentieth century business to a sustainable twenty-first century enterprise.

However, if your organization is indeed intending to incorporate the new business development model in its institutional framework, action shall not precede planning, and a simple road map to guide a first discussion on which actions should be given priority to during the transitional phase – however long it may last – will certainly fit a broader purpose. The following are the four key elements I believe lies at the core of a well planned head start.

Research & Development: R&D is the primary element in changing the ways in any organization, thus it provides technological solutions for current industrial processes that may release harmful residues to the environment, as well as new modes of product development. As we experience great increase in innovation initiatives along with growing incentives, having a strong R&D system may support consistent economic and intellectual property growth.

Measures of Compensation: Sustainability implies rational use of resources, and that means understanding the need of mitigating negative environmental and social impacts through reconstructive initiatives, such as the recovery of damaged areas, treatment of contaminated resources or restablishment of displaced communities. This may intertwine with the organization’s R&D capacity, for the development of specific technologies, or plans for community engagement in the cases of considerable social impacts.

Community Engagement: It is important to engage community members for awareness growth. This is the element conducting collective and collaborative transformation, which may be provided through capacity building and interactive educational campaigns.

Corporate Governance: It is essentialy important for any institution to publicly engage through incorporating governmental measures and combining internal and public policies in order to attract political support and stronger institutional recognition. At a time when private sector is continuously growing its active participation in development policies construction, incorporating external policy models may contribute to building holistic synergies between enterprises, market, society and government.

Legal Services in Brazil: Business environment, market opportunities and engagement strategy

Generally stating, legal services is a highly competitive sector in Brazil, and engaging in profitable business development often depends on persistent and long term relationship building as an inherent trait of the country’s business culture.

Traditionally, there is a vast area of legal specializations, all of which contain extensive and complex law structures that undergo frequent amendments. Furthermore, new sub-areas are emerging to show growing demand as in response to the more recent dynamics of the country’s economic and market’s development.

As an overview of the commercial structure, corporate accounts and large economic groups sit in the country’s financial hub – the city of São Paulo – and also, on a lower scale, in the city of Rio de Janeiro. Such centralization of accounts is generally consistent in cases of larger ventures held throughout other regions, whilst smaller accounts are negotiated through local offices.

International investment opportunities in Brazil are found within a vast range of segments from which different areas of legal services can benefit from. Throughout recent years, large investments have been particularly applied into the sectors of infrastructure and civil construction, creating high demands for quality legal advise from independent law firms for contract management. However, although through a short term analysis we may identify the stabilization of growth in governmental funding disbursement – which limits new players into larger governmental contracting schemes – and also, considering current crisis in former due diligence practices towards the realization of ROI from large national contractors, public biddings may still be a strong possibility for foreign practitioners provided with strategic local alliances and engaged support from well established groups of interests, including the execution of articulations for technical cooperation from diplomatic officials at institutional levels.

According to the report released in February of 2013 on Perspectives of Investment from BNDES (National Bank for Economic and Social Development) – which strictly follows federal development financing policies – disbursements will considerably benefit the sectors of oil & gas, logistics, and aerospace industries, respectively. In this sense, market entrance for legal services related to such public biddings may be well planned and executed for large and medium sized law firms.

Alternatively, smaller businesses may explore more fragmented market opportunities such as legal disputes and out-of-court negotiations in the financial, consumer, and labour areas. Higher demand seems to be arising in these areas due to the particular effects of lower than estimated economic growth. The underachieved predictions, combined with recent – and quite sudden – eased access to credit have been contributing to the increase of delinquency rates from companies and individuals, and therefore augmenting litigations.

Lastly, it seems fortunately important to highlight the opportunities within the momentum of corporate tax planning and restructuring. This is a market move currently well observed through large leading consulting groups already present in the country such as Ernst & Young, PwC and KPMG, for example. Such legal services may be served by offices specialized in tax legislation.

But foremost, relationship building lies at the core of structuring any engagement strategy within the legal services and business community in Brazil. Besides mapping out and segmenting market opportunities based in the particular interests of the law firm, it is essential to carefully map and analyse specific related institutions – such as the Brazilian Bar Association and other influential organizations. Ultimately, identifying local law firms according to regional market strategies serves the purpose of developing a network of potential partnerships.

The one information source that seems to be especially relevant is the annual publication by Exame SA Advocacia, which concentrates not only a comprehensive sector analysis, but also ranks the 500 largest and most influential law firms in the country, along with including details on size, contact information and areas of commercial activity.

Snowden’s appeal for public debates on Global Governance and Big Data

It is quite unfortunate to be an observer of such an important discussion not taking place at the level it should be in our global arena. All the fuss that took place over Edward Snowden’s courage of standing up and speaking his mind to global spectators on unethical practices executed by a governmental institution – and please note the intended broad purpose on using this particular expression – have been slowly phasing out while the guy humbles his way into simply re-establishing a safe place to live and stay.

Despite the reaction of the multilateral positioned public, what is really in question here is his reasons for “whistleblowing” his way out of a comfortable and well privileged life. Edward Snowden bet his life-worth of professional opportunities with a specific purpose: a better world. And leaving aside the counterbalanced debate on realism versus idealism views, the young professional stood up for an entire generation that has been raised alongside massive worldwide political and intellectual efforts on constructing the very foundation of the long emerging ethical social models of democracy and sustainable development.

By undertaking a close analysis on his original interview, it becomes clear that his statements over his motives behind the decision of acknowledging the public about the abusive surveillance practices that take place at high level authority tables are not only genuine, but also well reasoned:

“But if you realize that that’s the world you helped create and it’s gonna get worse with the next generation and the next generation who extend the capabilities of this sort of architecture of oppression, you realize that you might be willing to accept any risk and it doesn’t matter what the outcome is so long as the public gets to make their own decision about how that’s applied.”

And particularly interesting is his further observation that explores, even if not intentionally, but to the core of political science theories, the dual conflicting concept of personification versus personalization of power, that, if not duly comprehended and rightly suited at both the individual and collective levels, may alienate the governmental body from its people.

When the interviewer stated that many people would possibly consider Snowden being in Hong Kong as to “seeking to aid an enemy of the United States”, he responds by correcting the assumption of China being an enemy: “It’s not. I mean there are conflicts between the United States government and the Chinese PRC government but the peoples inherently we don’t care. We trade with each other freely, we’re not in armed conflict, and we’re not trying to be. We’re the largest trading partners out there for each other.” When then he defends his choice of Hong Kong for its tradition on free speech and political manifestation, closing his interview by exposing his worries of no change after the disclosures, and such continuing abuse of authority leading to a world of tyranny.

Indeed, Snowden may not see any change in the short term. It seems as his outbursting plead for public criticism can’t mobilize enough of a critical thinking mass for debating over sciences of such complex nature, and rather technically untapped by the majority of society. The regular individuals out there who have been having their everyday personal information collected, stored, and analysed by governmental agencies most of the time don’t even read privacy policies from the medias through which they communicate. In fact, most people wouldn’t know what to do, where to go, nor have the means in order to face the organizations that are yielding their data into third party systems.

Private organizations and businesses, on the other hand, have a lot to lose by not demanding proper multilateral discussions in order to set the grounds and benchmark enforced policies on ethical practices for the use of the fast evolving information technology structures. Thus, it seems like many of us have been underestimating the historical importance of Snowden’s individual efforts, made at such a high personal cost, to call the attention of global institutions to the inexistence of formal data governance laws and agreements.

To my utmost understanding, Snowden is the empowered high technical guy who throughly understands, by experience, the intangible magnitude of big data use, and urged the world to publicly discuss its cross-border political implications.

Brazilian import tax reduction for ITC and industrial equipment and machinery

Through its International Trade Chamber (CAMEX), the Brazilian government has released new resolutions reducing the import tax rates of 217 different types of industrial equipments and machinery not produced nationally.

As an attempt to promote domestic industrial and production growth, capital goods such as engines, pumps and machines, and several products for the ITC sector have had their import tax rates reduced from 16% down to 2% through the special customs regime Ex-Tarifário.

The special regime allows temporary import rates reduction of manufactured items which are not produced by the national industry. Private initiative can also file requests for specific products.

The complete list of the applicable NCMs and further legislation are available in the Portuguese language through the following links:

Special customs regime for the Oil & Gas industry in Brazil

The special Brazilian customs regime REPETRO allows companies to import specific equipments to be used in research and exploitation of oil and natural gas fields, with the exemption of federal taxes such as the following:

  • II – Import tax;
  • IPI – Excise tax;
  • PIS – Contribution to the social inclusion program;
  • COFINS – Contribution to the social security financing;
  • AFRMM – Additional freight for the renewal of the merchant navy.

The goods which REPETRO may be applied to are listed under the sole appendix of the Normative Resolution RFB 844. The resolution determines the general ruling of the special fiscal regime, including licensing requirements and conditions.

In general, the regime may be applied to a) Fictitious exporting of equipment, when it is bought from a national supplier by a foreign company in order to be used in national territory. In this case, the product is re-imported under “temporary admission” conditions; b) Temporary admission to products bought from national suppliers by the national licensee; and c) The Drawback regime, applied to the importing of industrial supplies for the production of goods destined to fictitious exporting.

Further legislation details may be found at the following Federal Reserve site: